Wednesday, November 5, 2014

User Experience is Bigger Than Data

The Varieties of Anti-User Experience
The problem is, most vendors in the APM arena are looking at what they do from the wrong way around.  Starting from the volumes of data that their tools generate and record, they woo and immerse their customers in “analytics.” Eventually, somewhere down the line, they may accidentally stumble upon the issues that are actually impacting end users.
Perhaps Steve Jobs said it best: "You've got to start with the customer experience and work your way back toward the technology - not the other way around."

Read the full Denis Goodwin post

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